When people think of social media sites to use for their business, most of them automatically think of Facebook or Twitter, starting with Instagram. You will be pleasantly surprised to know that one of the last places people think of is LinkedIn, which is a powerful business network that you can see right in front of you. Without a doubt, LinkedIn is not the biggest social network when you look at the number of active users per month. Only 330 million people use Twitter; 2.7 billion people use Facebook, and 1 billion people use Instagram. LinkedIn has about 310 million users. But the audience there is one of the most lucrative. Keep reading to learn how to use LinkedIn to achieve your business goals.
1. Making Connections
LinkedIn is used by a lot of marketers, especially business-to-business marketers, to network and work together. Do you want to get in touch with people who make decisions? There are more than 46 million of them on LinkedIn. Do you need to sell your new business to executives in the C-suite? There are more than 10 million C-level leaders on LinkedIn. Whether you’re looking for entry-level workers, influential people, or experienced decision-makers, almost everyone you want to reach is on LinkedIn. So make sure that you fix your LinkedIn account restricted and make sure that it works fine.
2. Getting Leads
Business-to-business (B2B) marketing or business-to-consumer (B2C) marketing are both ways to get leads from other companies on LinkedIn. Either way digital marketing can work, but LinkedIn is better than other social networking sites because it can reach business buyers. A lot of businesses make their LinkedIn content more interesting for workers who use the site through their business LinkedIn accounts. Analytics data from LinkedIn shows that the company’s B2B buyers are mostly from IT, finance, business development, accounting, and operations. Here are some of the key LinkedIn B2B lead generation tips to make your account an effective lead magnet.
Create Strategic Content
The best way to attract and retain your audience is to offer valuable content to them. You are not limited here and can offer different types of assets, such as:
- Relevant blog posts
- Webinars
- Examples of cases
- Training material
- Links to podcasts
We strongly recommend that you track how different pieces perform in order to create an effective content strategy.
Add Opt-in Forms
Content is a great way to help businesses find answers, but the real goal of it is to get information that can be sent to the sales team. B2B companies should not only create well-thought-out content, but they should also have clear opt-in forms to collect leads. At this point, it is important to consider the following:
- To get leads for email marketing, consider having newsletter sign-up forms.
- As long as a B2B brand gives away something useful for free in return for lead information, it works well.
- Webinars provide B2B brands with an amazing opportunity to show off their understanding of the product or industry and connect with other business owners.
Invest in Ads and Retargeting
Buying from a business takes a long time and a lot of work. A marketing team rarely gets a lead on the first try, let alone a highly qualified lead. Spending money on B2B ads on sites where entrepreneurs spend a lot of time is a strategic way for marketers to achieve their goals. For instance, companies can use LinkedIn Ads to make their marketing more targeted, keep their brand in people’s minds, and ensure their target audience is interested as they look for business solutions.
A smart advertising strategy is another way for marketers to expand their lead DB. People who might buy from you are more likely to give you their information if they see or hear about your brand more often. This is the LinkedIn remarketing pixel, which is also called the LinkedIn Insight Tag. It can be used by B2B brands that advertise on LinkedIn. This tag stores information about visitors and uses that information to retarget ads or make other paid ads better.
3. Ensuring Brand Recognition
Business owners use LinkedIn as a marketing tool to get more people to know about their business and share the good things that their company has done. Tell people who might be interested in your services about them on your business pages. You can also share news about growth, new hires, awards, and important contracts on your company’s LinkedIn page. You might want to show off team members by including links to their LinkedIn accounts. One of the best ways to get your client’s attention is to post things that are interesting to them. According to data from LinkedIn itself, 97% of B2B marketers use the site for content marketing, and it acts as a hub for key consumers. To stay ahead of the competition, make sure you regularly add interesting things to your LinkedIn feed, like questions and posts.
Let’s Wrap It up
That’s it. A lot of people might not think of LinkedIn as the biggest or best social network out there. Still, it’s home to some of the smartest and most profitable businesspeople in many fields. For that reason alone, it works great for B2B companies, especially when they want to get in touch with top management. When you sell on LinkedIn with a well-thought-out strategy, you can make the people in your company who are hardest to get in touch with more open to it.
