There are several barriers to content reach.
Some creators are unable to get their content to the intended audience due to constrained advertising finances, while others simply lack the skills required to craft captivating marketing copies.
Overcoming these barriers is key to unlocking your full potential in a dynamic marketing landscape. It’s particularly critical in this digital era, where online users are quite picky in their content.
Fortunately for you, we’ve assembled seven cutting-edge strategies to boost your content’s reach today.
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1. Pick the Right Content Creation Platform
There are plenty of content creation platforms to integrate into your marketing systems. The choice depends on your business needs.
But when it comes to crafting impactful content, it’s prudent to insist on artificial intelligence (AI) platforms. AI-powered websites like Foxy let you whip marketing copies quickly.
Foxy AI is an AI-driven imagery solution designed to generate lifelike images of renowned celebrities. The website allows users to create celebrity imitations for various purposes, such as product endorsements.
Foxy also boasts chatbot and generative capabilities. It’s a go-to platform for marketing teams grappling with creative blocks. Simply prompt the software and watch it generate 100% unique and relevant ideas for your next marketing campaign.
2. Understand Your Audience
Understanding your audience is fundamental to the success of any content marketing campaign. The overarching objective is to get useful insights into your target customer’s pain points and prescribe the most effective solutions to those challenges.
Start by researching your audience’s surface-level sociodemographic factors, such as age and location. Then, delve into deeper aspects, like their education level, economic status, and consumer preferences.
You might also understand your audience better through online surveys. Feedback from such surveys can offer invaluable insights into your target market’s content preferences.
Last but not least, you could get to know your target customers better by researching your competitors.
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3. Choose the Right Content Format
Most people associate content marketing with promotional articles and blogs. However, this digital marketing strategy can assume many other formats, including photos, videos, podcasts, and infographics.
The thumb rule is to pick a format most likely to appeal to your target audience.
Audiovisual content has proven to be more effective than traditional blogs. However, regular articles would do the trick if you’re predominantly targeting an educated demographic, such as scholars and captains of industries.
Besides the audience, consider your preferred digital marketing platform when choosing the right content format. While anything goes on Facebook, YouTube and Instagram work best for audiovisuals.
4. Harness the Power of SEO
It’s almost impossible to discuss digital content marketing without mentioning search engine optimization (SEO). However, the SEO landscape is constantly evolving, and adaptability is paramount.
Don’t just settle for traditional SEO strategies like keyword optimization and link building. While these techniques may still boost your search engine rankings, virtually every online business is implementing them.
You can do your competitors one better by waging a more aggressive SEO campaign through voice optimization.
Voice search can bolster organic traffic to your website by helping you tap into a wider audience, including people with reduced hand and visual functionality.
5. Foster Social Media Engagement
Social media has proven to be resourceful, particularly for fledgling startups with limited revenues to undertake robust SEO marketing campaigns. Posting content on social media lets you tap into over 5 billion people globally.
Fortunately, many social networking platforms boast invaluable content marketing features.
Leverage ‘Like’ and ‘Comment’ functionalities to increase engagement with your existing audience. You could also ask your fans to share your stories on their various communities to boost your content’s reach.
As previously hinted, it’s prudent to tailor every post to suit the nuances of each social networking platform.
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6. Sponsor Paid Ads
Amplifying your online presence requires some financial sacrifice. While many digital platforms let you promote your content free of charge, sponsoring paid advertisements can be instrumental to your marketing goals.
The good news is that there are multiple ad opportunities to explore. A popular option is pay-per-click (PPC).
PPCs involve bidding on certain niche keywords to boost your search engine rankings. It’s an excellent paid advertisement option for blog posts and product pages.
If you already have a vibrant social media community, you might also consider paid ads on your respective networks.
7. Collaborate With Influencers
The concept of influencer marketing has been around for decades. But it only garnered mainstream recognition a few years ago, courtesy of the internet.
Influencers are authority figures who enjoy a massive following and with whom you can partner to improve your brand’s appeal. They could be renowned celebrities or faceless social media users.
The biggest perk of influencer marketing is that it gives your content a personal touch. Your target audience will be happier to engage with your brand when it’s recommended by someone they know or respect.
So effective is influencer marketing that over 60% of consumers report purchasing products suggested by influencers. Just be sure to work with someone in your niche.
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Final Word
Implementing the above strategies can help you get your content to previously impenetrable audiences. It’s an ingenious way to seize control of the constantly evolving digital marketing landscape and stay ahead of the competition.
However, remember that amplifying your content’s reach only works for professionally crafted copies. Always ensure your write-ups meet the minimum threshold for originality. The content should also be informative, engaging, and niche-relevant.
