As a rising star in the music industry, I know firsthand how important it is to look and feel your best, both on and off stage. Whether I’m belting out notes in the recording studio or strutting my stuff on the red carpet, having the right beauty products is essential to nailing that perfect look. But let’s be real – between rehearsals, gigs, and songwriting sessions, who has time to bounce from store to store searching for the latest and greatest in beauty? That’s why I’ve become obsessed with online beauty shopping. It’s like having a glam squad at your fingertips 24/7!
I’ve spent countless late nights after shows, scrolling through beauty sites, discovering new brands, and building my ultimate makeup and skincare arsenal. Trust me, I’ve had my fair share of hits and misses along the way.
But now, I’m excited to share with you my top 10 go-to online beauty stores that never fail to deliver the goods. Whether you’re a fellow performer looking to shine on stage or just someone who wants to feel like a star in their everyday life, these online beauty havens have got you covered.
1. Cult Beauty
Cult Beauty has established itself as a go-to destination for beauty enthusiasts seeking niche and cult-favorite brands. This UK-based retailer offers a carefully curated selection of skincare, makeup, and haircare products from both well-known and emerging brands. Cult Beauty is particularly known for carrying hard-to-find international brands and exclusive product launches. However, customer experiences with Cult Beauty have been mixed, with some praising their product selection and others expressing frustration with their customer service. While the site offers a wide range of products, potential customers should be aware of possible shipping delays and customer service issues.
2. Eternal Beauty Outlet
Eternal Beauty Outlet is an emerging online beauty store that aims to revolutionize the way consumers shop for beauty products. Founded in 2020 by Olivia Grace, this e-commerce platform offers a wide range of skincare, makeup, hair care, and body care products, catering to diverse beauty needs and preferences. The store’s mission is to celebrate the power of beauty while redefining industry standards through its product offerings and campaigns.
Eternal Beauty Outlet distinguishes itself through its commitment to ethical and sustainable practices. The company prioritizes safety, cruelty-free products, and eco-friendliness when selecting brands to partner with. This dedication extends to their fight against overpackaging in the cosmetic industry, with many of their products designed to be solid and sold without excessive packaging.
The online store’s user-friendly interface allows customers to easily browse and shop by category, including Body Care, Hair Care, Makeup & Nails, Skin Care, and Tools & Brushes3. Eternal Beauty Outlet prides itself on offering versatile and affordable products that enable customers to tailor their beauty routines to their specific goals.
3. Fenty Beauty
Founded by global superstar Rihanna, Fenty Beauty has revolutionized the beauty industry with its focus on inclusivity and diversity. The brand is renowned for its extensive shade range in complexion products, catering to a wide variety of skin tones. Fenty Beauty’s online store offers a user-friendly shopping experience with detailed product descriptions and shade-matching tools. Customers generally express high satisfaction with Fenty Beauty products, praising their quality, longevity, and suitability for different skin types. The brand’s foundation, concealer, and lip products are particularly popular among consumers. With its commitment to innovation and inclusivity, Fenty Beauty’s online store is a top choice for those seeking high-performance makeup products.
4. Kosas Cosmetics
Kosas Cosmetics has gained a loyal following for its “clean girl aesthetic” and focus on minimalist, multitasking products. The brand’s online store offers a curated selection of makeup and skincare products that emphasize natural beauty. Kosas is known for incorporating skincare ingredients into their makeup formulations, appealing to those who prioritize skin health. Popular products include their Tinted Face Oil, Revealer Concealer, and lipsticks. Customers appreciate the brand’s commitment to clean ingredients and the lightweight, easy-to-use nature of their products. While Kosas may not offer as extensive a shade range as some other brands, they have been expanding their color options to be more inclusive. For those seeking effortless, skin-enhancing makeup, Kosas Cosmetics’ online store is an excellent choice.
5. Space NK
Space NK is a high-end beauty retailer known for its curated selection of luxury skincare, makeup, and haircare products. The company offers a wide range of premium brands, including both well-established names and emerging cult favorites. Space NK’s online store features detailed product descriptions, customer reviews, and expert recommendations to help shoppers make informed decisions. Customers particularly praise the retailer for its excellent customer service and the quality of products offered. Some of the most popular items at Space NK include the Ren Clean Skincare Ready Steady Glow Daily AHA Tonic, NARS Radiant Creamy Concealer, and Augustinus Bader The Rich Cream.
6. YesStyle
YesStyle is an online retailer specializing in Asian beauty products, fashion, and lifestyle items. The platform offers a vast array of skincare, makeup, and haircare products from popular Asian brands, often at competitive prices. YesStyle’s user-friendly website and mobile app make it easy for customers to search for specific products or browse by category. The company ships to over 80 countries, making Asian beauty products accessible to a global audience. While some customers have reported mixed experiences in the past, recent reviews indicate improvements in product quality and authenticity. YesStyle is particularly praised for its extensive product range, affordable prices, and frequent sales and discounts.
7. Credo Beauty
Credo Beauty has established itself as a leader in the clean beauty market, offering a carefully curated selection of products that meet strict standards for ingredient safety and sustainability. The retailer carries a wide range of skincare, makeup, haircare, and body care products from both well-known and emerging clean beauty brands. Credo Beauty is known for its rigorous vetting process, ensuring that all products are cruelty-free and free from potentially harmful ingredients listed on their “Dirty List.” The online store provides detailed information about each product’s ingredients and benefits, helping customers make informed choices. Popular brands available at Credo Beauty include OSEA, Ilia, and Ursa Major. Customers appreciate the retailer’s commitment to clean beauty standards and the quality of products offered.
8. Ulta Beauty
Ulta Beauty is one of the largest beauty retailers in the United States, offering a comprehensive range of both drugstore and high-end beauty products. Their online store features an extensive selection of makeup, skincare, haircare, and fragrance items from over 500 brands. Ulta’s website is user-friendly, with detailed product descriptions, customer reviews, and a robust rewards program. The retailer is known for its frequent sales and promotions, making it a popular choice for budget-conscious shoppers. Ulta’s online platform also offers virtual try-on tools for makeup, helping customers make informed purchasing decisions. With its wide range of products and price points, Ulta Beauty caters to a diverse customer base, from beauty novices to seasoned enthusiasts.
9. Beauty Bay
Beauty Bay is a UK-based online beauty retailer that has gained popularity for its extensive range of both well-known and niche brands. The company offers a wide selection of makeup, skincare, and haircare products, with a particular focus on bold, colorful cosmetics and innovative skincare solutions. Beauty Bay’s website features vibrant product photography, detailed descriptions, and helpful customer reviews. The retailer is known for its competitive pricing and frequent sales, making it an attractive option for beauty enthusiasts on a budget. Beauty Bay also offers its own line of affordable, high-quality makeup products. Customers appreciate the site’s user-friendly interface and the opportunity to discover new and unique beauty brands from around the world.
10. Kylie Cosmetics
Kylie Cosmetics, founded by reality TV star and entrepreneur Kylie Jenner, has become a major player in the online beauty space. The brand initially gained fame for its lip kits but has since expanded to offer a full range of makeup and skincare products. Kylie Cosmetics’ online store features a sleek, modern design that reflects the brand’s youthful and trendy image. The website offers detailed product information, including ingredients lists and usage tips. Kylie Cosmetics is known for its high-quality formulations, vibrant color options, and limited-edition collections that often sell out quickly. While some customers have expressed concerns about the brand’s pricing, many praise the products for their pigmentation and longevity. The brand’s popularity among younger consumers and its frequent collaborations with other members of the Kardashian-Jenner family have contributed to its success in the competitive online beauty market.
