Custom stickers are more than just fun pieces of vinyl all over your property; it’s about increasing brand recognition, customer allegiance, and every other benefit of effective marketing. Whether as promotional items, marketing product identifications, or upgrading product covers, stickers are a perfect low-cost solution. Below are ten strategies you should implement if you want to reap from custom stickers.
1. Design with Purpose and Personality
Custom stickers are all about design, nothing more! Ensure your designs represent your brand and its character, are simple, and easily communicated to other media and individuals. Designing a sticker is all about capturing people’s attention, and it also works as a loyalty indication for those who identify themselves with your business.
2. Anchorage Stickers as Giveaways
Providing stickers as gifts or offering them with orders, events, or prizes for contests is one of the best ways to have the brand out in the market. Eventually, customers will prefer free stickers on the package since it creates a connection with the brand. Hence, they’ll keep coming back for more.
3. Create Collectible Series
The limited sticker sets or give them a specific theme, this automatically increases customer loyalty. Characters are very popular among your customers, and a strategic series can be designed to help your customers as they try to complete the set.
4. Use Stickers for Social Media Engagement
Social media handles or branded hashtag stickers are used to promote your social media. Such stickers increase the chances of your customers linking up with your company online, so they are best for occasions or as gifts. Hashtag stickers could motivate customers to post photographs or posts containing the hash, which will promote your brand recognition.
5. Usage of Stickers in Your Packaging
It is very worthwhile to incorporate stickers on the packaging of the products. Customers may appreciate sharing a need for a branded sticker and keeping it as a souvenir in their car, for instance. It reveals that packaging is an excellent opportunity to interact with customers and make them feel valuable.
6. Prefer durable, High-Quality stickers
Quality custom stickers made for great outdoor use are waterproof and can withstand harsh weather conditions, helping increase the overall time your brand is seen. This longevity of sticker visibility is likely to be found when customers apply the stickers on conspicuous items like laptops, water bottles, etc.
7. Target local audiences with stickers
One efficient way of carrying out community marketing for brands with a local presence can be stickers. Share them at fairs in your community, collaborate with companies located in the same area, or incorporate them as promotional items in stores to increase brand awareness within your community.
8. Collaborate with Artists or Influencers
Partnerships can improve your brand and make them look legitimate. Looking for local artists to collaborate with them and create exciting sticker sets can bring new users and make your stickers more engaging, being associated with the fun and success of the particular brand.
9. Go Eco-Friendly
Conscious consumers are willing to shop from environmentally savvy brands. Select stickers that are recyclable or made from biodegradable material since they show your green consciousness, which may be a deal maker for many customers, especially those concerned with nature.
10. Use the call to action on your stickers
Contemplate including an unseen CTA on your stickers, like hashtags, websites, links, QR codes, and more. This makes it interactive and can make a simple sticker a traffic-making tool for your media, such as social sites or your website.
Conclusion
Custom stickers are a small part of the marketing mix but are powerful tools for creating awareness. With stickers, from designing something unique that will make people remember to marketing with social media, the possibilities to reach out to customers are endless, even to grow loyalty to your product. Here are the ten strategies to help you make the most of custom stickers and take your brand to a new level of popularity and recognition.
