Zara is a Spanish clothing brand famous for bringing new styles to both the runway and our daily lives. It brings new clothing styles almost twice in a week which makes it a people’s favorite brand. This brand has a strong social media presence which is why almost every person knows about it. However, today Zara is not the only queen of the fashion world. There has been an entry of an Asian brand which took the fashion world by storm. Yes we are talking about Shein. This brand has made its name in a very short time and now famous celebrities like Selena Gomez and Khloe Kardashian wear it.
Shein’s marketing strategy has become a blueprint for success, inspiring other brands to crack the Chinese market. While Chinese language translation services are a crucial first step, simply translating content won’t be enough. For true success, these brands should take a deeper dive and learn from Shein’s innovative marketing approach.
The question which arises here is, is Shein even better than Zara? Is Zara getting replaced? Well, to know the answer to these questions, you need to delve in this read.
Shein – Chinese Fashion Retailer Brand
Shein was founded by Chris Xu, an entrepreneur, in China in 2008. In the start Shein only used to sell wedding dresses and it only worked in China. It was in 2010 that Shein started selling its dresses in Germany, Spain, Italy and other famous European countries. And it was the same years when Shein added other products like perfumes, bags, shoes, jewelry, party wear and daily wear dresses. Later from 2012 to 2019, Shein went through a major phase of branding and rebranding which is why today we have such an extensive image of this brand.
Chinese brands are often thought to be cheap. The myths which revolve around Chinese clothing brands are that the material is of too low quality and that these dresses are not feasible in the long run. However, Shein has broken all those myths and misconceptions because the quality of its dresses is so high that Hollywood celebs like Selkena Gomez wear these dresses on several red carpet occasions.
A Comparative Analysis – Shein Vs Zara
Zara is almost 49 years old while Shein is only 16 years old. So it’s not wrong when someone assumes that Zara knows how to maintain its head in the fashion circle as it has been doing for a very long period. There is surely a contrast between both brands but the success story of Shein is quite impressive because in just a few years it has been competing with brands such as Zara and H&M.
As mentioned, Zara comes up with new products twice a week. But on the contrary, Shein produces almost 6000 new products on a daily basis. Not only this but Shein also collaborates with Asian brands and brings about cultural clothing in front of global audiences. Chinese language translation services are quite popular in China for those businesses that enter the Chinese market to collaborate with this global brand.
The main audience of Shein is Gen Z, while Zara caters to not only Gen Z but also millennials and baby boomers. This is the reason that Shein has to come up with new products much faster than Zara because it is hard to impress Gen Z when their choices are continuously changing. Despite the pressure of getting liked by Gen Z, Shein doesn’t back off from the challenge, rather it truly embraces it and this is the reason behind the increased sales of the brand.
The price factor is undoubtedly the top one that increases Shein’s demand in the market. Its prices are highly competitive and much lower than that of Zara. Due to prices, people tend to be attracted more to Shein than Zara. One thing on which both brands are on the same page is how they have sizes available for every size of woman, small, large, extra large and even XXXL.
Both brands openly claim how environmentally friendly products they use. Other than that, Shein focuses on an online buying experience which is why its retail stores are very less. However, Zara works on the physical presence model which is why it has more than 2264 stores in the whole wide world.
Shein – Taking Hold of the Global Market
There is nothing wrong in saying that Shein is truly the image of fashion these days. It is the most popular Asian brand of the century, to be precise. Though its retail stores are less but with the increase of ecommerce businesses, Shein is surely going to remain in the top position. The official website of this Asian brand is translated in many languages which helps make it easy for the global audiences to have a good shopping experience. English, Spanish, German and Vietnamese language translation services are quite famous in this regard.
Final Words!
To sum up, Shein is truly the global brand these days. And it is giving tough competition to Zara, despite the fact that it is new in the fashion industry. Shein has a more online presence while Zara opts for a physical one. Hence both the brands are truly serving fashion lovers.
