The Pros & Cons Of Social Media Advertising

Credit – https://pixabay.com/photos/social-media-social-networks-icons-6363633/ 

The marketing world has shifted dramatically into a digitally dominated format since the mass rollout and accessibility of the internet. It’s expanded into such an enormous scope that smaller facets within it have been able to peel off and create multi-billion dollar markets of their own. 

Social media marketing, alongside SEO and affiliate marketing, has proven to be the new route that marketing has followed. For those brands that can get it right and find their target market online, it can be a lucrative avenue, so a lot is hinged on a company getting its social media campaigning and branding on point. 

As with any new, emerging market, though, there are positives and negatives to pit against each other – and social media advertising is no different. It’s often a case of combining different digital marketing strategies that garner the best return in the long run. Still today, we will look specifically at the pros and cons of advertising on social media. 

Pros Of Social Media Advertising

Instead of combining generic adverts for broad audiences through traditional mediums such as TV and newspapers, social media advertising agencies developed strategies to identify the target market and tailor their adverts accordingly. 

The casino gaming industry is a great example of how going from generic, newsletter-style land-based advertising to forensic and hyper-specific marketing campaigns has proven successful. Online casinos use a range of approaches to digital marketing. Still, one of their most successful inroads on social media has been their approach to providing welcome promotions. They use it as a springboard to grow their base organically across different countries. It’s become such a success that other industries have mimicked some of the ideas to try and bolster their own industry, too. 

These marketing campaigns perk gamers’ interest and can influence them to check out their site. They are explicitly aimed at particular groups of social media users who engage with those adverts regularly. IgnitionCasino online has implemented many strategies that have helped its brand grow and showcased how online casinos now use social media marketing as one of their strongest tools to appeal to the right group of potential customers. 

Online casino gaming adverts lean into visual effects, vivid, bright designs, and promotions that allow people to check out their casino and see what they have in store. Marketing teams that work for online casino platforms combine them with innovative jingles and enticing offers. Once these elements are combined – it becomes much more apparent how the casino industry has been able to utilize this development and fully utilize its marketing strategies. 

By cultivating innovation within marketing, social media brands have unlocked a lucrative business model for those digital enterprises looking to grow, especially those offering global entertainment avenues. In addition, billions of people use social media sites like Instagram, so there’s a far greater audience via these marketing routes than traditional ones. 

Negatives To Weigh Up

While companies will be optimistic that they can launch their brand to more expansive, global audiences, the flip side is that plenty of other companies worldwide have the same ambitious plans. So, instead of competing with a few local companies, there’s now global competition. Obviously, those companies that can harness this and develop social media marketing strategies can get ahead of the competition and have a more significant scope for profit. 

Other digital marketing areas also aim to scalp some of the social media marketing audience. Content marketing agencies have been the benefactors of recent growth, and with sites like Instagram introducing tools that allow you to hide stories or posts from people or pages you follow, this has diminished the number of eyes that actually see them. 

It felt like the real peak for social media marketing, especially for influencers, was between 2015 and 2018. Since then, social media companies and advertising regulators in the US and UK have clamped down on this. So, while there’s still a significant demand for social media marketing campaigns, brands must be careful. 

They must ensure they’re working with influencers who actually understand how marketing works and the legislation behind it, and they must also choose these influencers carefully. If there are any issues with the influencer, and they’re attached to a brand, then it can have a knock-on impact and damage the brand’s reputation, too. 

Final Thoughts

No form of marketing is perfect, and while social media companies might have diminished the returns that some influencers saw on Instagram in the late 2010s, there are still influencers on YouTube and TikTok who are paid a fortune to market a wide range of brands. 

Some of these brands and entertainers will also encompass versions of affiliate marketing, where they are paid based on the number of sales they generate using a specific code or link—it still falls under the umbrella of social media marketing. 

While social media marketing can be influential, it shouldn’t be the only driving force behind a decision about what brand to use. Some companies will spend significant amounts of money getting social media influencers on board and earmark an enormous part of their marketing budget for social media. However, as we said in our introduction, a multi-pronged approach to digital marketing tends to be the best plan—especially in the long term.

About the author

Hello! My name is Zeeshan. I am a Blogger with 3 years of Experience. I love to create informational Blogs for sharing helpful Knowledge. I try to write helpful content for the people which provide value.

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