To run a successful retail store today, capturing passersby’s attention is crucial. Regardless of the type of store you run, your priority is to add elements that help you draw people in. One less expensive but effective solution we recommend is poster stands.
Valentino’s Displays is one reliable UK-based supplier you can trust for display solutions. This company offers high-end display stands, which you can use to communicate your messages and attract potential buyers. In this post, you’ll discover exactly how to use poster stands at Valentino’s Displays, accordingly.
Do poster stands really work?
Most retailers ignore poster stands today because they don’t understand their importance. Well, these display stands act as a visual call to action. With them, it becomes easier for you to create a strong connection between your store and the street.
There’s no denying that digital ads are effective for attracting potential buyers. The only issue is that these ads can easily be scrolled past. However, you can’t say the same for poster stands. You can rely on them to deliver your messages directly. As long as they resonate well, passersby can easily be attracted to buy what you sell.
Bottom line: display stands certainly work well. To achieve the best results, ensure to follow these best practices:
1. Right positioning matters
You’ll only maximise impact when you place your poster stands accordingly. This allows them to be seen by everyone. Below are a few effective tips for positioning the display stands today:
- Place them outside your entrance. On the poster, ensure your messages are very bold.
- Placing the display stand near your checkout counters also works. For the best results, use this approach to highlight your low-cost, high-margin products.
- We strongly recommend placing the display stands inside your product zones. In this area, you can use the posters to tell a story or announce new sales.
- Placing them in high-traffic walkways also works. The posters will work as silent salespeople to draw potential buyers in.
2. Use purposeful messages
Placing the poster stand correctly alone isn’t enough. In addition, the poster should carry a purposeful message. To ensure the best results, below are a few things we recommend:
- Use bold headlines and keep texting minimal.
- Using branding elements—colours & fonts will ensure messaging consistency.
- At the end, always add a strong CTA.
- Adding real images can also create a better emotional connection.
We recommend partnering with Valentino’s Displays today. This company offers products that can accommodate your purposeful messages. For instance, this 40″ x 50″ Poster Size stand will give you enough space to add visual elements.
3. Use multi-panel display stands
In addition to purposeful messages, your content should also be dynamic. To do this, we recommend using display stands that feature multiple panels.
One product worth investing in today is this Poster Stand 40×50. It comes with 10 aluminium panels. This offering allows you to switch easily between sales messages, product benefits, and storytelling.
Multi-panel poster stands are ideal for seasonal campaigns. You can also use them for:
- Daily specials
- Announcement of special events
- Product comparisons
With dynamic messaging, you’ll certainly get more value from a single stand.
4. Prioritise a consistent retail experience
So far, we’ve only emphasised the marketing benefits of poster stands. However, a guy needs to know that these display tools offer more than just marketing. In addition, you can use them to enhance your store’s overall aesthetics.
For enhanced aesthetics, you need to choose well-crafted products. A good example is Valentino’s Poster Stand 40×50. It shows potential buyers that your brand is attentive to detail and professional. This product comes with different colours for frames. It allows you to choose products that align with your store’s theme.
