Time plays a crucial role, especially in a business world where every day requires unique approaches to stay in the game. In this world of competition, businesses are working hard to keep on top and look for ideas that make them unique, attractive, and premium. To walk on the path of success, companies find various marketing techniques to attract audience attention.
Custom built exhibition stands are significant elements for companies seeking to make a realistic impact at events such as trade shows, conventions, and expos. They work as a stage for showcasing products and services and help create a unique brand image that reflects the crowded audience of any exhibition or trade show.
People nowadays opt for unique designs and layouts when considering custom built exhibition stands, such as custom made double-decker exhibition stands. Are you looking for something innovative in your custom built exhibition stand? If yes, then this is the right place to stop searching.
What Makes a Double-Decker Exhibition Stand Unique?
A double-decker custom build exhibition stand is a two-stage structure that helps enhance the space available at an exhibition. Brands with lots of products or services to showcase or need extra space to meet and greet can go with the double-decker option. This kind of stand mainly includes a ground level for product displays, photo booths, demonstrations, or collaborations.
On the other hand, the upper part works as a VIP lounge, meeting area, or even an additional display zone to attract an audience. The distinctive feature of a double-decker custom build exhibition stand is that it gives extra height to your brand, which is a differentiator for your booth from others and can add more features and activities based on your needs.
Understanding the Advantages of Custom Made Double Decker Exhibition Stand
Maximising Space Efficiency
The main advantage of having a double-decker custom built exhibition stand is its capacity to increase available space in the event or trade show. While a standard exhibition stand has less space, a double-decker stand can take advantage of vertical space. This showcases that effectively doubling the usable floor area is possible only with a double-decker. This can be very beneficial for exhibitors at large-scale events or in areas with high foot traffic. This can resolve the problem of limited space during collaborations.
If a brand thought of a double-decker stand, then they can differentiate areas for several functions, some of which are:
- Product Displays: The ground-level area showcases the main products or services for which the audience came.
- Meeting Rooms: Some brands use the upper part as a meeting area or networking space, offering privacy for in-depth discussions with different clients, multiple suppliers, or potential partners for future growth and opportunity.
- Storage Area: A lot of storage is needed during the exhibition show, especially when a brand wants to introduce new products or multiple services. Storing promotional materials, spare parts, or other items in the upper part of the exhibition makes them easily accessible anytime.
In essence, a double-decker custom built exhibition stand allows brands to manage and maximize efficiency.
Enhanced Visibility
Businesses are always looking for ways to stand out anywhere, mostly on big days like exhibition shows. However, it is challenging to do so with so many competitors around. The most difficult part is capturing the attention of attendees. A custom exhibition stand designer plays a crucial role in increasing visibility due to its height and innovativeness.
When custom stand designers work on design effectively, the stand can also be seen from a distance. Ultimately, it becomes easier for potential customers or clients to find your stand among many others.
The upper deck of a double-decker custom modular exhibition stand can be made with designer graphics, signage, or branding, and you can also ask for your brand details, like logo or company name, to make it fully visible from each end. During crowded times and high demo demand for your product or service, maintenance becomes challenging. In this case, double-deckers are very helpful. They are the most suggested type by custom stand builders.
Additionally, the upper level of the stand considers innovative plan components like hanging posters, enlightened signs, or even intelligent advanced screens, all of which can additionally improve permeability and cause people to notice your booth.
Increased Brand Impact and Professional Image
If you are looking for an eye-catching stand that represents professionalism and commitment to your brand, a double-decker custom modular exhibition stand is for you.
As per the custom stand builder, customization is key to growth. Having a stand that showcases your brand identity, rather than just going with the existing, not-so-unique custom booth design, allows you to showcase your company’s unique style and messaging.
A well-constructed double-decker custom build exhibition stand is a powerful symbol of your business. From elegant, modern styles to more intricate, customized layouts, the stand reflects your company’s values, expertise, and desire to invest in offering visitors an unforgettable experience. It’s an obvious indication that your business is prepared to spend funds on a high-quality presentation and is committed to leaving an impression at the event. You may use the stand’s two tiers to symbolize various aspects of your company.
For example, the upper level could serve as a venue for confidential conversations, providing a more upscale and quiet atmosphere for valuable clients or prospects. In contrast, the lower level might be used to interact with potential customers through product information or demos.
Better Networking and Lead Generation
For high networking and lead generation opportunities, custom exhibition stand designers offer double-decker stands. To make the upper and lower parts distinctive, custom stand builders opt for different approaches. With the help of custom booth design, businesses reflect themselves in trade shows. Crowd engagement is done at ground level, and the upper part holds meetings in a quiet, private space. It fosters more profound connections with decision-makers.
Additionally, the increased area will be fully utilized to showcase the brand’s innovation. The ability to host demonstrations, live presentations, and even interactive activities on the lower deck while conducting one-on-one priority discussions in the upper deck will give visitors more proper ways to connect with your brand in the longer run. To get a qualified lead, ensure every visitor walks out with a happy mind.
Flexibility in Design and Customization
Most of the custom stand designers go with the double-decker custom built exhibition stand due to the high degree of flexibility and customization they offer to brands. When working with a professional custom exhibition stand designer team, you can innovate new aspects, from the layout to the materials used. This kind of flexibility helps you and your brand to get a stand that not only meets your functional requirements but also complements your brand identity and event objectives through design.
Some examples such as:
- Branding and Messaging: The structure is helpful because it has ample space for logos, taglines, and messaging, ensuring that your branding is front and center.
- Interactive Features: To engage visitors in a new and exciting way, you can incorporate an eye-catching touchscreen display or other interactive features.
- Lighting and Graphics: A combination of lighting can create an inviting atmosphere, while high-quality graphics or multimedia elements can be integrated to captivate and inform visitors. Lights can also help highlight things you want to show in your stand.
Customizing custom modular exhibition stands is the best way to create unique and engaging elements. This ensures that your booth is not only visually appealing but also functional, enhancing both the visitor experience and your team’s ability to engage with attendees.
Better Organization and Segmentation of Activities
One of the main advantages of a double-decker custom built double-decker is that brands can use it for different activities. As both areas are separated, one can use them as purpose-driven zones. We see that it is a struggle to organize everything in one, but not with a double-decker custom built exhibition stand. Organizing the space efficiently is critical to maintaining a smooth flow of traffic, and ensuring that visitors feel welcomed is only done if you have enough space.
With a two-tier structure, you can easily create distinct areas within your booth, such as:
If your brand aims to engage visitors in more casual conversations or provide an area to relax, a double-decker stand’s upper area can be converted into a comfortable lounge space, added with seating and refreshments. So, what do you think about it?
This technique allows for a more organized and efficient stand, which makes it easier for both employees and visitors to analyze and engage with the custom built exhibition stand. This can be beneficial for better interactions and increased chances of conversion.
The Bottom Line!
Choosing a double-decker to stand over a single-level standing, a double-decker custom built one ensures that it is fully productive and increases engagement. That’s why investing in a double-decker custom built exhibition stand can provide various advantages that can enhance your trade show experience. From increasing space and visibility to improving customer engagement and creating a private meeting area for critical meetings, the benefits of a custom built exhibition stand are clear.
A custom stand designer and builder can help you create a unique, functional, and visually attractive stand that perfectly complements your brand’s objectives and values. Whether you opt for a custom booth design or choose a custom modular exhibition stand, a double-decker is a top choice to make your next event memorable for everyone.
With the help of the Fotoboxx Exhibition, you can get a high-quality, tailored exhibition stand. This will not only increase your chances of success at the event or trade show but also boost your long-term brand visibility and maintenance. With the right design, strategy, and designers, your custom built exhibition stand will stand out, engage your audience, and achieve your business objectives.
Fotoboxx Exhibition takes your custom built exhibition stand to the next level. Grab the opportunity today!
