Being able to communicate clearly to others is a massive skillset that everyone needs, but those in creative fields need to be able to communicate even better than others. Being a gardener or landscaper means you need to first sell your clients on what you have to offer, and that requires a great command of the English language and knowledge of how to sell yourself without seeming too pushy.
There is a fine line, and that fine line can make all the difference when it comes to getting a job, or being passed over.
This guide gives you all the tips and tricks you need to start communicating better as a landscaper or gardener, so you can start winning over clients and growing your business:
Collect the Pros
First, you’re going to want to create a list of all the pros of your business. You can and should start this in jot note format, so you can get the core of the idea down first. For example, if you have ten years of experience, that’s a jot note. If you use zero turn lawn mowers, write down their benefits like the degree of slope they can handle, or how many acres they can cover at once.
These pros are going to be your selling points. They can be about you personally, about someone on your team, or about the tools you use themselves. You can then add examples of how those pros came in handy for previous clients or jobs.
Use Digital Tools to Improve Your Sales Pitch
If you are delivering your sales pitch over email, then you have many digital tools that can help you out. To start, look at using tools like Canva, Photoshop, or InDesign to create a template that you can use for all your clients. This template can then be updated to include the specifics of each client so it’s bespoke.
You can also use landscaping design software to bring rough design ideas to life. If you don’t have their specifics yet, then put together a design portfolio with previous projects using those digital tools.
Take Drama Speaking Lessons to Improve Your Performance
Any in-person sales pitch is a performance, and if you aren’t confident in speaking, then all you need to do is to practice it. A good place to do just that is in a drama or improve class. You need to learn how to project your voice, convey the right emotions, and more in front of others.
If you want something more focussed, of course, then there are sales or public speaking workshops that can help you as well. Either way, practice makes perfect.
Refine Your Appearance
To your talent and expertise is great. The one last thing you’ll need to consider to seal the deal is your appearance. Being clean and looking the part will go a long way. For gardeners, this can mean finding the middle ground. You won’t need a suit, but you might also not want to wear your work clothes to a pitch, so business casual is a good option. Landscapers will want to look more artistic and clean cut, since they’re as much architects and designers as gardeners.
